Well, hello there. My name is Taylor, and welcome to my site. A bit about me:
I have spent the last 10 years in marketing across B2B and B2C, working alongside brilliant creative teams. With my creative counterparts, I have established a solid track record of leading brand identity work and global rebrand efforts; building and managing brand programs such as design conferences, brand merchandising, and agency/employee training; contributing to brand strategy inc. brand architecture buildout, naming, and brief writing; and delivering domestic and international campaigns inc. international market launches. I also have an extensive background in managing multi-million dollar budgets; managing influencers and high-profile individuals, and driving brand partnerships.
At my core, I am a builder and connector. As a builder, I thrive in environments where I can wear many hats, push myself out of my comfort zone, and try new things. As a connector, I am energized by people, and love to work cross-functionally, build teams, and cheerlead for collaboration.
personal me.
*midwest heart with an east coast drive. *passionate. *empathetic. *optimistic. *carpe-diem enthusiast.
“I had the pleasure of working with Taylor for 2 years as an agency partner during her time at Salesforce. Taylor managed the agency relationship and I could not have asked for a better client. She knows how to drive deliverables and solutions to meet a number of brand and marketing needs, and is a pro at managing through change. She is smart, cares about the work and process, and is respectful of all team members. She is a true partner. Her vision, creative thinking, and positive and passionate attitude, make her a valuable contributor to any team. I would love to work with her again.”
— Julia Capeloto, Senior Manager, Brand Marketing, Adobe
“It’s a rare moment when the planets align, the stars conspire, and the cosmos produces a person of exceptional talent. That person is Taylor Hilficker. Taylor possesses a dynamic combination of intelligence, confidence, grace, and likability. I’ve discovered one other person in my long career who had that “essential thing.” Taylor is the other. For nearly four years, she’s been my partner and confidant. Does she have the foresight, smarts, charm, and aplomb to run the day-to-day rigors of your business? Yes. More important, she has everything it takes to run a company someday. My only hope is that she remembers me and gives me a job when she does.”
— Mike Mazza, Lead Designer, Brand Innovation Group, Salesforce
"Taylor is an outstanding, smart, and dedicated employee with skills and talents way beyond her years and her peers. She was a direct report of mine for over 4 years at Salesforce. She’s held a number of roles on my executive team and has made a huge difference in every single position she’s held. She has been an absolute rockstar during this time and is a huge part of our success as a team. She has risen by taking smart risks, working collaboratively with everyone and bringing a spectacular attitude to everything she touches. She is honest, straightforward, incredibly dependable and hard working.
Along with her undeniable talent, Taylor has always been an absolute pleasure to manage and work with. She is the definition of a team player, and always leads positive discussions that bring solutions and change to drive us forward.”
— John Zissimos, VP Creative, Brand & Media, Google Cloud
"This woman is pure energy. Her positive and cheerful demeanor enhanced by her pleasant, sophisticated social manners, and her smart, studied, and pin-point business instinct, guided us through every kind of project problem within the Brand Innovation Group here at Salesforce.
A creative chameleon, Taylor can basically can do anything, and is smart, smart, smart. She approaches everything with a beginner’s mind, but understands it in the next instant, and then attacks project problems from every angle, sets compassionate development time, and makes getting to the solutions look easy — a creative person’s dream.
Never seeing her intimidated, Taylor can triage the most scatterbrained content, fragmented flow, and prickly personalities of internal client meetings and act as a management beacon to all team members. It’s invaluable.”
— Michael Manning, Creative Director, Salesforce
*For more recommendations, please feel free to check out my LinkedIn page.
what i stand for.
people: a business is only as successful as the people who breathe life into it, be it customers or colleagues.
staying open: never fear asking questions, going with the flow, and persevering. Every moment is an learning opportunity if you choose to see it.
working hard: going above and beyond is the best way to learn and grow. You'll never regret giving it your all.
taking chances: success is achieved by taking risks, raising your hand and giving it the old college try. And if you fail? Well, just try, try again.
my adventures.
A large part of who I am is the adventures that life has thrown my way, and the "carpe diem" spirit that has ignited my soul to take part. The following photos are a sneak peek into some of the moments that have comprised my life journey so far. Taken and edited by yours truly.
My skills
Professional
Branding + Marketing Project management Budget management Process creation Agency relations
Personal
Self-starter Collaborative Empathetic Communicative Relationship-driven Problem-solver