Taylor

Regional Creative Manager, Google Cloud, Feb’19 - Present

• Conducted +40 1:1 interviews and surveyed +200 employees to identify gaps and opportunities for greater brand alignment in local markets; resulted in organizational OKR changes for 2019 and 2020

• Launched 2 brand partnership campaigns with The Football Association, acting as program manager for creative and marketing initiatives

• Partner with leadership on building and auditing local creative agency rosters; resulted in +50 local agencies audited across regions

• Develop and execute processes for rolling-out and managing centrally-led creative and brand initiatives to regional marketing teams

In 2017, decided to try on start-up life, changing the world one delicious burger at a time.

Integrated Marketing Manager, Consumer Marketing, Dec ‘17 - Nov ‘18

• Executed marketing efforts for the launch of the company's first international market, Hong Kong, achieving 14% aided brand awareness in 4 months

• Account management lead for White Castle brand partnership campaign, resulting in systemwide weekly sales goals achieved in first 2x months of campaign

• Integrated marketing lead for national brand awareness campaign, resulting in 3% lift in aided brand awareness for 2019

• Managed marketing team budgets, valuing +$10MM

• Led RFPs and on-boarded +3 agencies-of-record for marketing and creative, acting as cross-functional lead for developing and managing key global agency relationships

In 2012, moved to San Francisco and began an epic career at Salesforce. 

Business Manager, Brand Innovation Group, April ‘15 - Dec ‘17

• Produced three annual design conferences, resulting in 350 unique attendees per year and 98% average satisfaction rating on surveys

• Brand manager for the global Salesforce ecosystem, inc. +25K employee base and +100 partners

• Project manager for regional brand awareness campaigns, achieving sales lift in market over 3x months

• Spearheaded the creation and execution of agency brand training workshops, resulting in +30 regional agencies trained across EMEA/APAC over 2 years

• People manager of Real Estate Brand team

• Managed a global brand community of +6k employees and maintained 100% weekly case close rate for brand inquiries

Creative Coordinator, May ‘13 - April ‘15

• Spearheaded and managed the creative team’s contractor recruiting and on-boarding process, with 80% contractor-conversion rate in year 1

• Created and managed team budget process, inc. annual planning, communications and execution; resulted in 100% of budget allocated and spent over 5 years

• Established and managed key cross-functional relationships on behalf of executive staff to aid in creating process and distributing communications

Executive Assistant to the Chief Creative Officer, Dec ‘12 - May ‘13 

In 2011, moved to London and joined Burberry, a British fashion house and globally recognized luxury brand. This team is dedicated to the cultivation of high net-worth clients.
 
Assistant to the Burberry Private Clients Manager, June ‘11 - Sept ‘12

• Client and hospitality lead for +40 VIPs, inc. C-suite executives, members of public office, and celebrities

• Surveyed +50 global in-store employees to identify gaps and opportunities for the clienteling program roll-out

Indiana University Student, Sept ‘07 - May ‘11

• Major in Psychology and a minor in Sociology; 3.8/4.0 GPA

• Dean's List recipient and member of the National Society of Collegiate Scholars.